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Our story

How did the idea to build Choise.com come to fruition?

"Choise.com is a clear and logical next step in our company’s evolution. We entered the market when DeFi was just in its infancy, with the goal of building an easy-to-use crypto-fiat wallet. As a result, Crypterium has become one of the most convenient and user-friendly global crypto-banks for buying, exchanging, and withdrawing cryptocurrencies.
In the meantime, the DeFi market has shown explosive growth and is now maturing. Consumers are looking for the opportunity to use decentralized exchanges and cross-chain solutions. DeFi enables great returns as users interact directly – the liquidity they provide increases market efficiencies and yields by eliminating intermediaries.
CeFi companies that resemble Crypterium have focused not just on enabling buying, selling and exchanging crypto but have also provided consumers with the chance to earn on their funds. Our user feedback and consumer research show that our customers are eager to benefit from the higher returns available in the DeFi world, but today this is technically very difficult and not easily accessible. We at Crypterium, maintain our mission to make the crypto world as easy to use as normal money, so we have created a unique solution in the form of Choise.com.
At the heart of Choise.com is a new, in-house DeFi ecosystem — Charism, a suite of products including a non-custodial wallet, cross-chain bridges, decentralized derivatives and other DeFi solutions. This will enable Crypterium users to not only access all the advantages of the CeFi world, such as easy exchanges, payments and money transfers, but also DeFi’s higher returns.
We estimate that these unique “choice to earn more” opportunities will be available to 100 million users around the world who will enter this market in the next few years.", said Crypterium CEO Vladimir Gorbunov